Content drives absolutely everything we do. Whether you own a restaurant, retail store or any other type of business, you can use content to promote product and service offerings, attract customers or even communicate safety procedures in a post-COVID world.
Yet, despite so many possibilities, it's hard to share all this information with static content. Organizations want the ability to easily create and manage messaging throughout their entire facility, which is exactly why they need digital signage.
Digital signage is a powerful tool that can transform the way you run your business. From one screen in a lobby to thousands of screens across the country, digital signage can help support an agile workplace culture and connect your workforce at all times.
Here at Egyptian Workspace Partners, we believe every workplace should bring together people, place and technology to help people generate new ideas and keep moving forward.
In this article, we'll break down the basics of digital signage. We'll define what digital signage is and how it benefits your customers and employees. Then, we'll help you determine if it's a worthwhile investment and whether it's right for your business.
What is Digital Signage?
As its name implies, digital signage uses any display device (typically an LED or LCD screen) to share information digitally in place of static messaging. Digital signage is composed of three main elements: